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What To Do Now? Market Resarch Analyst Career Training

by Karen Jo Shapiro
Online Education Columnist

The economy of tomorrow may feature products and services we cannot even now imagine. As new products and markets emerge, market research analysts--professionals who study the consumer market and data to figure out what products should be the most successful and why--should see new employment opportunities.

Retrain Your Career Skills to Become a Market Research Analyst

Are you detailed-oriented and good with numbers? Can you find patterns in data, and do you like presenting your ideas in a presentation or writing? If so, you have the starting career skills to consider market research analysis. Successful professionals should be able to compare and contrast products, assess proper prices and markets, and communicate well with both businesses and consumers.

They interview consumers, look at competing companies to see why certain products are doing well, and even advise on an advertising strategy to get more customers. Market research analysts understand what people want. If you have been working in retail, sales, customer service or similar fields, you can improve your career skills with continued education, whether traditional campus-based classes or online market research analyst training courses.

Career Advice & Education Requirements

A bachelor's degree is the typical minimum education requirement for a career in market research analysis, but professionals that progress towards a master's degree of PhD should find even more employment opportunities. Psychology, business, and quantitative analysis are subject areas that can improve your skills in market analysis.

Good market researchers should also learn how to conduct surveys, compile new data, and communicate clearly to their audience. From the results they obtain with their surveys, interviews, and data analysis, companies can make decisions on how to position their products in any economy. If this kind of work sounds exciting to you, consider exploring career retraining options through online market research analyst training courses.

Source:
Market and Survey Researchers

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    Karen Jo Shapiro is a psychologist who specializes in leadership and career development in addition to personal coaching. She is the owner of Your Next Steps Coaching and is on adjunct faculty at the Center for Creative Leadership in Greensboro, NC. She leads workshops for women on achieving their dreams through action planning, and also on powerful connections through networking. Karen Jo has undergraduate degrees in English and Spanish from Colby College and a Psy.D. from the Massachusetts School of Professional Psychology. She has published two books of humorous poetry for children.