Doctoral Program: Marketing & Advertising Degree and Programs

If you're creative, strategic, and interested in consumer psychology and behavior, you may already be working in the field of marketing or advertising. Marketing and advertising professionals can take their careers to the corner office by earning a PhD, offered through campus-based and online education.

Pursuing a Doctorate in Marketing

Many students in doctoral degree programs work toward academic jobs. A PhD in marketing or advertising can also prepare you to hold an executive-level position with a large company in the private or public sector--or run your own business as an independent consultant. Courses offered through a doctorate program may include:

• Bayesian inference
• Behavioral research
• Culture and persuasion
• Product planning
• Quantitative research

For the Working Professional: Online Education

Thanks to the Internet, you don't have to leave your job to reach your educational goals. As a marketing professional, you can continue to work in the field while pursuing online education. Also consider flexible degree options--some colleges and universities offer low-residency and part-time programs, in which a course online might be offered to supplement a campus-based degree program.