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Meritus Online Degree Program: Bachelor of Business Administration/Marketing Degree Programs & Campuses


Meritus
Online Degree Profile : Bachelor of Business Administration/Marketing-Meritus

The Bachelor of Business Administration (BBA) with a specialization in Marketing focuses on marketing managers and the creative, analytical, and leadership abilities needed to manage the marketing function of a business enterprise. The Marketing specialization addresses how to identify customer needs, how to communicate information about products and services to customers and potential customers, where to market and how to price products and services, and how to respond to growing demands of markets in different countries and cultures.