The most successful Web pages are designed for ease of use and clarity of message. As a Web designer, you'll create and maintain your site's look and feel. You'll need a strong background in graphic design and the latest Web usability practices, and will be expected to consider cultural, social, and psychological factors that determine how people may interact with a Web site. You'll probably work hand-in-hand with a Web developer, who will be responsible for the business and commercial aspects of the Web site.